Advertisements for the United War Work Campaign ran in newspapers and magazines across the nation. They appeared around mid to late October, 1918, and continued for the duration of the campaign. English, German, Spanish and Italian language ads are all featured below. Other war effort ads from foreign-language newspapers are included to give the viewer an idea of how the war effort was sold in immigrant communities.
“America, Here’s Your Boy.” Courtesy of the Library of Congress.
An ad for the campaign. Matronly language often was used to describe female war workers. Courtesy of the Library of Congress.
“Give to the 7 Organizations that keep them smiling.” Courtesy of the Library of Congress.
“Devil Warns Friend Kaiser $170,500,000 United War Work Fund Is Bad Business,” Anaconda Standard, November 9, 1918. Courtesy of Newsbank, Inc.
“The Girl Behind the Man Behind the Gun.” Courtesy of the Library of Congress.
An ad for the UWWC from Washington. Courtesy of the Library of Congress.
An advertisement for the campaign. Notice the use of gendered language. Courtesy of the Library of Congress.
An ad in a Irish-Kentuckian paper, featuring Cardinal Gibbons of the National Catholic War Council. Courtsey of Library of Congress.
An ad for the UWWC. Courtesy of the Library of Congress.
A Louisiana advertisement, emphasizing the non-secterian nature of the campaign while also using moralistic language in its appeal. Courtesy of the Library of Congress.
A post-armistice ad that stresses the necessity of continued support for the troops as they return home. Courtesy of the Library of Congress.
An ad in the War Cry. Courtesy of the Library of Congress.
A Tulsa, Oklahoma ad describing the paternalistic, supportive role of campaign workers. Courtesy of the Library of Congress.
An ad in the War Cry, the Salvation Army’s periodical. Courtesy of the Library of Congress.
An ad for the campaign in German and English. Courtesy of the Library of Congress.
An advertisment in Spanish. Courtesy of the Library of Congress.
An advertisement for the campaign in Italian. Courtesy of the Library of Congress.
An advertisement for Liberty Bonds in an Italian paper. Courtesy of the Library of Congress.
An advertisement for the Fourth Liberty Bond Drive in an Italian paper. Courtesy of the Library of Congress.
An ad for Bayer Aspirin Italian. Note the use of the phrase “100% Americano. Courtesy of the Library of Congress.
An advertisement challenging Germans to prove their patriotism. Courtesy of the Library of Congress.
An advertisement for the Red Cross in a German-Texan newspaper. Courtesy of the Library of Congress.
