The posters of the United War Work Campaign emphasized the good the respective organizations did for American service men, both individually and as a whole. These posters steered clear of depictions of war and combat and focused on the enjoyment and aid these organizations war work brought. The exception to this was one Jewish Welfare Board poster, which may have tried to discourage anti-Semitic ideas of Jewish men by showing Jewish soldiers in combat. Posters frequently depicted women as a group, especially those produced by the Salvation Army and YWCA. They were typically portrayed as motherly and/or angelic figures. (See Women.) Religious imagery was either excluded from these posters, or was present but subtle or de-emphasized.

For an idea of how these posters would have been displayed, click below to view these suggested window displays from a United War Work Campaign publicity portfolio. (Courtesy of the American Catholic History Research Center, Catholic University of America.)